Create faceboof business advertisement series#

The platform lets users adjust their ads to reach audiences based on Location, Behavior, Demographics, Connections, and, Interests.

Create faceboof business advertisement series#

The popular GI Joe Cartoon and Toy series is famous for the phrase “Knowing is Half The Battle.” We can apply the same idea to your advertisement. Knowing your audience is one factor to consider when creating a good Facebook ad. You can promote your ad better when you know who you want to sell to. You can make your image as visually appealing as an advertisement, but you want to ensure that the ad is targeted at the right person. With your image adjusted to the optimal form, the next step is ensuring your idea appeals to the right audience. Users should be able to understand what is going on as they swivel their heads to the right side of the screen. One possible reason why users read from left to right is that the user is looking for the scroll bar, which is usually located on the right side of a browser. Nielsen Norman Group even released a study that proves a majority of users who browse the internet read from left to right, possibly because of several reasons. When the user is browsing on Facebook, the average rule that users browse is from left to right. Once the user sees your ad, chances are they will be looking from left to right, so your ad’s information should follow the same direction. The perfect image size for a Facebook ad is 1800×628 pixels. Selecting a low-quality image would make users browse away from your ad, so you want to ensure that your image abides by the ideal size preferred by Facebook. Humans have an average attention span of 8 seconds, which is one second shorter than a goldfish, so advertisements have to capture the eye of the user within that precious amount of time.Īn attention span that’s shorter than that of a Goldfish! Page owners can do five things to make their Facebook ads stand out. Every ad needs more details than meets the eye. Suitable Facebook Ads are not just words thrown on a picture. Users should create ads that are catchy as they are informative. Advertisements should not be made simply for the sake of having a promotion. Having a Facebook Ad does not guarantee that users will click on the ad. Users would not be able to see a boosted post on Messenger or Whatsapp.īesides traditional ads and boosted posts, users can create advertisements using other Facebook ads. Boosted Posts are only visible on a user’s Facebook Feed on Mobile, Desktop, and a user’s Instagram Feed. The ad can be a wall post or an original video the page owner has shared, among other examples. Any item from a Facebook page’s feed can become a promoted post as long as the post abides by Facebook’s guidelines and policies.

Boosted Posts are Ads that use items from a Facebook Page as a source.

If Facebook feels that your page’s post can reach more users, the boost post button appears. One of Facebook Business’ significant features is the ability for businesses to promote on Facebook and even the company’s sister platforms, including Instagram, Messenger, and WhatsApp. So many people use the social media platform that it’s the perfect place for businesses to promote products, events, and more! The web platform has become such a popular place for companies to show their wares that Facebook created a service aptly called “Facebook Business” to allow business owners to increase their business’ visibility. Your spouse has a history your siblings have an account your parents have an account and, heck, even your pet probably has a Facebook account. You can go up to anyone, and chances are that they have a Facebook account. There are other factors that page owners have to consider to create a good ad on Facebook.įacebook is one of the world’s most powerful social media platforms. Make Your Facebook Ad Stand Out in 5 Ways Having a Facebook Advertisement is not enough to be considered a good advertisement.